"World of Warcraft is a game about constantly improving your character," he writes, and as a financial opportunist, it's your job to provide avenues to either help those characters boost their power levels or beautify their models.
You can read the fundamentals of how The Goldmaker breaks down his economic principles in a beginner's guide (opens in new tab) he posted to his website this March. With a few tricks of the trade, you'll be set for life. No, it's about building a system and sticking to it, and it rewards anyone who's willing to try. The slogan embossed under The Goldmaker's blog reads "minimum effort, maximum reward," and the man himself states that anyone who believes that getting rich in World of Warcraft requires a huge commitment of either time or academic acumen is misguided. Yes, some of the economic add-ons can be a little ornery at first glance-one look at TradeSkillMaster might make your eyes roll into the back of your head-but it's a learning curve that can be mastered if you have someone lighting the path. The Lazy Goldmaker's founding philosophy, as you can probably tell from his namesake, is that making money in World of Warcraft doesn't have to be difficult. "Because there are only so many people in the gold-making scene, so there's always going to be something that players aren't looking at." "I'm always looking for markets that players aren't focusing on," he says. He can afford to be a little cavalier with his investments, because "it's just pixels at the end of the day." As the Goldmaker reiterates to me, we're talking about the currency of elves, dwarves, and orcs in a computer game.
After all, it's not like he's risking anything truly disastrous or life-changing. World of Warcraft lets The Goldmaker experiment-he'll spend hours tinkering with the untapped capital of, say, the profit yields of the new Inscription recipes-and he'll report back on his blog detailing each of his successes and failures, much to the glee of his international bulwark of disciples. The way he describes it, some people play World of Warcraft for the white-knuckle high-end raid encounters, some for the PvP, and some to live out their shrewd venture-capitalist fantasies in a digital economy. He does this despite holding down a full-time job, and occasionally he only spends about four or five hours a week in the game.
Today, The Goldmaker works the auction house well enough to pay for two accounts all through those WoW Tokens, which requires roughly 300,000 gold a month. Someone was eventually going to become the Horde and Alliance's Dave Ramsey, so it might as well be him.
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